🔗 Share this article The Gaming Giant Brings Onboard Popular Battle Royale Developer to Revitalize Challenged Action Game Project Ethos The renowned publisher has welcomed Ben Brinkman from Respawn Entertainment to oversee the studio crew at 31st Union, which is currently crafting the forthcoming third-person action-packed title known as this innovative game. Management Shift Follows Lukewarm Response The new appointee steps into the leadership position at the development studio following the exit of previous head the ex-Sledgehammer Games executive, who was removed from his post due to the game's underwhelming early showing last fall. On Wednesday, the company's top executive a key figure informed team members about this strategic move through an internal memo, which highlighted that early feedback sessions had shown the requirement for a clearer game identity. Ismailer noted that the developers is now refining Project Ethos with a revised focus, aiming to satisfy community desires. Trend of Key Acquisitions This announcement mirrors a comparable move taken by the publisher in the summer, when they brought on an industry veteran from Blizzard to contribute to the beloved franchise development group. Here is the entire text from the president's memo: Dear Team— I know you all just wrapped up your town hall - I hope you’re as excited as I am with the positive developments. Previously I sent you all a message, I stated the following: “I am confident in this team. You all are some of the most dedicated and creative developers we have had the chance to work with - and we’re looking forward for that relationship to endure.” With your dedication and flexibility, particularly over the last year, you consistently demonstrate that. The gamer responses from last autumn’s the game demo was enlightening. It confirmed the promise of a action-packed game but made clear we still had work to do. It highlighted the need for a clearer identity. The progress is encouraging to see how far you’ve progressed. You took the criticism to mind and revamped the title with a revitalized direction - one that’s positioned to fulfill its potential to our audience. Our confidence in Project ETHOS increases every day. To further the remarkable advancement you’ve made, I’m excited to announce the new hire as the latest Lead of 31st Union. After some time of discussions, he starts with us on next week. Ben’s leadership and background in the PVP shooter space is considerable, having spent the last 15 years creating and leading some of the most well-known titles in gaming, including Call of Duty: Black Ops, and lately, the battle royale hit. Let’s together in receiving him next week. We are all looking forward to continue seeing the progress of the game in the time to come. The President Experience of the New Leader Brinkman presently holds the role of senior developer and head of production at the renowned studio for Apex Legends. He previously was employed at Treyarch and Activision in multiple development positions on the iconic franchise games, and, earlier in his career, had periods at 2K and Electronic Arts. Game Information and Vision Project Ethos was unveiled in last year alongside a public demo. Initially, 31st Union described the title as a "free-to-play, 3rd-person roguelike hero shooter and an exciting evolution on the style." "Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in real-time to fit your unique tactics," the description reads. "Challenge the rivals with fresh skills, stakes, and challenges that change every round. Do you safely extract with your hard-earned loot? Alternatively go big, risk it all, and pray your team can secure victory? The decision is yours." The game does not have an announced debut schedule or consoles, but players can look forward to further news as production progresses.